I've written repeatedly on Two Buck Chuck ($2.99 on the East Coast) - purchased exclusively from Trader Joe's - consumed with abandon throughout the summer months in my back yard -
Now - The New Yorker - has profiled the man behind - Charles Shaw Sauvignon Blanc - and its brethren - Chardonnay - Cabernet Sauvignon - & - Merlot -
The portrait of Fred Franzia - makes him sound more like a - cigar chomping - foul mouth - Seventh Avenue Garmento - than a man who owns 40,000 acres of vineyard - a company that sells $500,000,000 of wine each year - who's objective is to sell 100,000,000 cases of wine in a single year - and - who may actually do it -
Its a great read - The World Of Business, "Drink Up" - Dana Goodyear - The New Yorker - 051809 - p.58 -
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