Two Buck Chuck's Fred

I've written repeatedly on Two Buck Chuck ($2.99 on the East Coast) - purchased exclusively from Trader Joe's - consumed with abandon throughout the summer months in my back yard - 

Now - The New Yorker - has profiled the man behind - Charles Shaw Sauvignon Blanc - and its brethren - Chardonnay - Cabernet Sauvignon - & - Merlot - 

The portrait of Fred Franzia - makes him sound more like a - cigar chomping - foul mouth - Seventh Avenue Garmento - than a man who owns 40,000 acres of vineyard - a company that sells $500,000,000 of wine each year - who's objective is to sell 100,000,000 cases of wine in a single year - and - who may actually do it - 

Its a great read - The World Of Business, "Drink Up" - Dana Goodyear - The New Yorker - 051809 - p.58 -